You are here: Home >Archive for May, 2011

“New Job Blues … Now What?”

You’ve landed what you thought was the job of your dreams. Each stage of the interview went smoothly – you sold them on your skills and expertise, and your prospective boss sold you on the position and benefits of joining the company. He/she seemed excited about extending an offer. And then, with offer in hand, [...]

Tags: , , , , , , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

4 Key Points to Branding

Here are four things you should keep in mind as you build your company’s brand: 1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for [...]

Tags:

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

‘Stop the Stupid Stuff’ In Your Business

We are living in a world of change. Shift happens! Competition comes from all over the world, which means that many American businesses are in trouble. Many decisions are being made that are contrary to both good business sense and building customer loyalty. Most organizations’ marketing is usually an exercise in figuring out what to [...]

Tags:

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS